How We Review Casinos
CasinoAlpha UK provides data-driven, unbiased online casino reviews. Our strategy & research leadership inform thousands of players every day.
CasinoAlpha UK released its first online casino review in 2021. Today, we collect & analyze data from over 100 sites, and review an average of 15 online casinos each month. Our average results each month are as follows:
- 20 research entries
- 30 tested offers
- 35 data points & industry statistics every month
- 10-15 online casino reviews monthly
The CasinoAlpha 2022 gambling reports are evaluated at an average 5.3% annual error rate.
Our research strategies are designed to reduce the annual error rate by at least 0.6% every 6 months.
We review and update the data we process every month to achieve higher levels of accuracy.
CasinoAlpha UK online casino reviews are based on in-depth industry knowledge, such as:
- Hard data entries on casino software development, including encryption types and Random Number Generators;
- Legal UK structures for gambling, like taxes and UKGC licensing;
- News about British gambling industry trends like popular games, payment services, average betting limits, etc.;
- Updates on casino-owning companies;
- Technical knowledge of game rules, types, and strategies;
- Live dealer conduct and casino support standards.
We compare 100% of our reviewed operators with their British competitors and our industry information.
The jsd-coffee.com 2022 database includes over +200 customer reports and reviews that we add to our online casino review results.
Data-driven Leadership & Research Management
Tudor Turiceanu is the Chief Editor and Data Management Leader at CasinoAlpha.
With more than 17 years of experience, Tudor Turiceanu is a leading authority in the gambling industry. He uses his expertise to analyze the intricacies of the British gambling market and to conduct the testing and data research processes at CasinoAlpha. He also decides on the final ratings for each CasinoAlpha online casino review.
A total of 8 CasinoAlpha UK experts are involved in creating between 10 and 15 online casino reviews each month.
Four people research a casino’s reputation, security, software, UKGC and other licenses, certifications, and owning company.
A CasinoAlpha author creates review and two senior editors check the accuracy and relevance of the online casino review. Our main editor checks and approves it before it is published on jsd-coffee.com.
We invest every month an average of:
- 100 hours of research
- 200 hours of website testing and casino data collection;
- 60 hours of expert data analysis and online casino review development;
- 72 hours of online casino review updates;
- 60 hours of collecting and processing customer online casino reviews;
- £900 in casino deposits and wagering.
CasinoAlpha also invests £8000 annually in trending devices in the UK to gather accurate and relevant details.
Casino Testing Methodology
The full casino testing process at CasinoAlpha UK includes 3 key stages:
- Extensive research;
- Data collection;
- Expert analysis.
- Check legitimacy & UKGC casino license in the casino terms;
- Collect the casino license number from the Gambling Commission’s official database;
- Find official certifications from independent site testers like eCOGRA;
- Verify the website’s security specifications, like encryption type;
- Check the site’s launch year and experience;
- Get information about the company owning the casino;
- Find the casino’s sister sites;
- Collect online casino reviews from British users.
Data Collection Process
To collect information that impacts UK users, CasinoAlpha’s experts:
- Test how long the registration process takes;
- Verify the account and note the KYC documents and process;
- Test navigation on desktop and mobile;
- Examine the casino apps available and downloading process;
- Test the casino’s most popular games and record the number of games and categories;
- Test the minimum and maximum bets for each game category;
- Check the providers available on the website and how their games perform;
- Test available deposit methods, limits, time and fees;
- Cash-out and note withdrawal limits, policies, and processing times;
- Examine the quality and availability of casino customer support.
Objective Analysis and Review
CasinoAlpha UK’s analysis system compares a casino’s data with that of its competitors to see where a casino stands out.
Every CasinoAlpha online casino review shows how a casino performs based on industry information, users’ experiences, and our quality criteria.
Anonymous tests with live accounts
CasinoAlpha chooses to create live accounts anonymously to preserve the authentic and unbiased character of any online casino review.
The expert online casino review team creates each review based on their hands-on experience with a particular casino. To stay as close to reality as possible, they register live accounts following the same steps as you would, as a UK casino player. They even go through the KYC check to confirm their accounts.
At CasinoAlpha UK, our online casino review experts test the usability of an online casino taking into account 3 major aspects:
Our team browses through each casino website to see if the overall interface is player-oriented and easy to use. They enter each category and note how well it’s organized, if players can find any information quickly, and if it has any glitches.
They also take into account the graphics and positioning of each element on each casino page.
Since many UK gamblers use their phones to access online casinos, it is important that these sites are mobile-friendly.
So, our online casino review experts scroll through each site on mobile, take a closer look at how each element appears, if the overall interface looks crowded or tiring to UK players.
The CasinoAlpha UK team also checks if there are any differences between the Desktop and the mobile versions.
A casino app provides easiness and could even offer special casino features. Therefore, our experts research if a casino has an iOS and Android app and download them to see how well they work.
To review the performance of a casino with Slot games, CasinoAlpha experts test a large variety of top Slots, like: 5-reel Slots; Progressives; Classic Slots; Jackpots, etc. They look for top providers along with the total number of Slot games to establish if the casino provides variety.
They make a minimum first bet between £0.10 and £0.50 and invest in different Slot games. One crucial step they take to see if the casino games are legit is to verify the payout rate, either in the T&Cs or at specialized testing agencies, like eCOGRA (if available).
In point of live dealer games, our online casino review experts start with the betting limits. They enter lobbies from multiple games and make bets according to the established rules of each game. Then, they look for the available top providers as well as game variety, namely: Live Roulette, Live Blackjack and Live Baccarat.
They also take into account the subtypes for each live dealer game to test the variety.
Deposits & Withdrawals
Our online casino review team chooses multiple payment methods on each casino site and tests them. They invest the minimum deposit sum and input their details to make a first deposit. Then, they make a withdrawal to find out the payout processing time. The team also looks for the maximum cashout sum in the Terms and Conditions to make sure they don’t withdraw more than it is allowed.
Customer support is crucial when you encounter a problem! Our experts search for the available support methods, namely 24/7 Live Chat and e-mail assistance. They also get in contact with them to see if they are reliable.
Apart from these 2 options, our experts look for pre-registration support options or a VIP assistance to offer additional help to British players.
UK Gambling Commission Licensing & Fairness
All British online casinos listed on the CasinoAlpha UK website are licensed by the UK Gambling Commission.
Many UK online casinos on jsd-coffee.com have extra licensing from authorities like the MGA and Gibraltar, along with UKGC approval.
The CasinoAlpha team looks for evidence of a UK Gambling Commission license in the site’s T&Cs or footer. We also check the official Gambling Commission website to find the casino’s license number.
Certification from an independent auditor like eCOGRA or iTechLabs is something else that the CasinoAlpha UK team always checks. They take this step to make sure the payout rate and other gaming variables are fair to any British player.
The casino company’s reputation plays a big role in the jsd-coffee.com testing process. First, 2 CasinoAlpha UK experts read the Terms and Conditions from start to finish and highlight the most important details. They also detect any misleading information.
The CasinoAlpha experts take into account the overall activity of a casino brand, from products, to markets and active years. They note all this information in every online casino review, while looking for any lack of company transparency.
To see how well a site performs, the online casino review experts conduct tests on both mobile devices and laptops. They use the iPhone 12 Pro and MacBook Air as testing devices to look for any glitches or system errors of a gambling platform. Making tests on multiple devices is also a way to spot significant differences within the interface and to figure out if the casino is user-friendly.
CasinoAlpha UK Rating System
- Not recommended
- Barely recommended
- Highly recommended
The CasinoAlpha 2022 casino ratings are based on how we rate each relevant aspect of the gambling website.
We show our scores in every section of our online casino review, and use objective methods to calculate them.
Unbiased Rating System Methodology
CasinoAlpha UK uses objective methods to rate every part of users’ online casino experience:
To calculate our usability rating, CasinoAlpha experts check if a casino is mobile-friendly and if it has iOS and Android mobile apps. Our team also considers if registration and KYC are quick and easy, and if the desktop version loads fast and can be used without issues.
Deposits & Withdrawals
The CasinoAlpha 2022 rating system for deposits & withdrawals considers the number of popular payment providers available, how long it takes the site to process a payout request, and the minimum payment and maximum cash-out limits.
CasinoAlpha rates a casino’s slots according to the number of Slots providers popular in the UK, the number and variety of Slots, betting range, and average slot payout rate.
Live dealer games ratings are calculated based on a casino’s number of Live tables and Live game providers, the number of game variations available, and their minimum and maximum wagers.
To rate a casino’s customer service, we consider the number of assistance methods and 24/7 help-desk availability. We also check if players can contact help-desk officers before making an account and if VIP gamers get additional support.
At CasinoAlpha, we rate a casino’s reputation according to the clarity and fairness of its terms and conditions and years of industry experience. The CasinoAlpha UK team also looks at how many products it offers and if they are available in different countries.
Legitimacy & Fairness
Our legality and fairness score considers the online casino’s UKGC approval and other licensing, payout rate, and any certifications from independent testing agencies like eCOGRA.
How long does each online casino review take?
It takes between 6-8 hours to research and create a full online casino review and another 2 hours to check it from start to finish. CasinoAlpha’s experts know exactly what details to look for and where to find them, to save you valuable time.
How many CasinoAlpha experts create an online casino review?
A team of 8 CasinoAlpha UK experts create an online casino review. Some of the people involved in casino testing are part-time members, but every data entry is reviewed by a full-time professional. CasinoAlpha reviews are exclusively created by our authors, based on the data entries, and a team of 3 different editors check it before publication.
How often does CasinoAlpha update online casino reviews?
CasinoAlpha UK updates each online casino review several times during the year. The review team informs itself on each change in the gambling industry, from legislation to new and innovative casino features. CasinoAlpha also take part in iGaming conferences throughout the world to keep up with the latest trends on each market. This constant research process helps them to quickly adapt every online casino review to the current changes.
Do paid partnerships influence the CasinoAlpha review process?
CasinoAlpha UK reviews are not influenced by paid partnerships. About 30% the casino brands we list do not pay us and we don’t necessarily recommend to our readers the casinos that have monetary agreements with us. We focus on British players and give them professional and objective online casino reviews.